#529 Cone Mills Double Rainbow

Selvedge Denim Jeans

$119
Save 50-67%
Typically priced at $238-$357 in retail.
100% funded
Campaign sold out
Estimated ship date
August 2026
Cut and sewn in California
Cut and sewn in California
Today we're giving you access to a rare selvedge find from Cone Mills. Double rainbow IDs finish a quintessentially classic raw selvedge denim. Meet the Cone Mills Double Rainbow.
Cone's White Oak plant in Greensboro, NC was famous. Part of that mystique was that the selvedge there was woven on vintage Draper shuttle looms. These old-world looms also came with drawbacks. Keeping them running well and producing high-quality fabric was a huge challenge. As a way to ensure the selvedge line would continue as part of the Cone family, more modern selvedge looms were tested in Cone's production facility in Mexico. Now some of these styles are trickling out in deadstock form. We wanted to test them out before offering them up to you. Wearing them around confirms it's a quality, classic product. A pure indigo warp is brighter than usual. The crisp white weft lends the classic look we want in core raw denim. A 12.5 ounce weight with plenty of starch makes these wearable and primed for great fades. This is just a daily workhorse denim. Finally, the selvedge ID is extra special. Double rainbow ID's. One side of the fabric gets red-orange-yellow, the other emerald-blue-purple. 
Note: due to the cutting process, each pair will have a unique combination of red-orange-yellow and emerald-blue-purple selvedge ids, and may not exactly match the photos.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#529, 99C/1P, 12.5oz, Double Multi Color ID
Finish
Raw, Tonal Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Collections
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #529 CONE MILLS DOUBLE RAINBOW
"Awesome so far. They look great and fit comfortably out of the package. 34 Slim was the perfect size for me. Rocking some thick cuffs at the moment because I like to wait until after my first wash to hem them. I've got about 8 wears in so far, so it'll be a while, but looking forward to fades."
-Jesse G. | Verified Buyer
"I love these jeans! They feel fantastic and look even better. I guess that’s why I now own a ton of Gustin jeans, they just keep knocking it out of the park."
-Grant H. | Verified Buyer
"A delightful denim, proud to wear. Love the fit and feel."
-Michael P. | Verified Buyer
"Very nice denim; great for everyday wear, and almost 'dressy.' The denim has a slight silvery-white undertone to it, which is nice, and the tiny splash of color on the belt loop and cuff serves as a subtle identifier of people who pay attention. :-)"
-Audie A. | Verified Buyer
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What Customers Are Saying
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
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